8 Steps to a more Fee-For Service Business Model
This course lays out all the considerations and actions necessary to wean any dental practice away from relying on insurance.
DENTAL
SEMINARS
Mark Dilatush,
CEO - New Patients Inc
Educate, Prepare, & Entertain Your Attendees
Mark delivers understandable, practical, and implementable business steps, which make a measurable positive difference to both dental practice owners and their teams. Your audience will likely want to see all his presentations.
Presentations:
Counter-Intuitive Thought: Understanding the Dental Consumer
Attendees will learn what dental consumers REALLY want from a new dental home and how to alter or optimize their own marketing efforts accordingly. This always results in better practice marketing outcomes.
Digital Advertising Revolution – Where Are We?
What works? What doesn’t work? What does “work” even mean? How do I know if something works or not? What is my (and my team’s) part in making it all work? This course demystifies all of these questions for dentists and team members.
AI Dental Business Assistants - What's Real - What's Hype
Primary Instructor: Mark Dilatush
In this program attendees will be introduced to the concept of having an AI business employee, how customizable and controllable they are, how to supervise them, and the difference between real and hyped capabilities.The objective of this program is to help the dentist and team prepare & implement what it takes to successfully complete a fee-for-service business model transition. This could mean one plan or all plans, depending upon the practice.
AI Dental Business Assistants - What's Real - What's Hype
In this program attendees will be introduced to the concept of having an AI business employee, how customizable and controllable they are, how to supervise them, and the difference between real and hyped capabilities.
Am I trapped? Do I just have to work harder for less? Is there a way out? What does a way out look like? How long will it take? What do I have to do?
There are 3 main steps in this presentation.
They are Consideration, Implementation, & Milestones. Mark will present what each individual dentist must consider, before making this business model shift. Then, what steps are involved within the pursuit. Key milestones are also identified and discussed to track progress.
Suggested Format: 3 hours; Lecture or Keynote (can be combined with other courses)
Suggested Audience: Dental Practice Owners, Stakeholders, Office Managers, or Marketing Directors
Learning Objectives
- Understand what insurance participation REALLY is and really means
- Discover the individual risk/reward potential of transitioning, for each attendee
- Layout the steps necessary to make a successful transition
- Discuss the positive milestones along the pursuit path
Learning Objectives
- Discuss the reasons why dental team beliefs and dental consumer reality is so mismatched
- Bring forward commonality within the audience responses
- Present the counter-intuitive: What dental consumers themselves tell us matters most to them
- Discuss the reasons why dental team beliefs and dental consumer reality is so mismatched
- Introduce the two market segments in dentistry
- Discuss how different messaging is needed for each segment, to generate the best results
Counter-Intuitive Thought: Understanding the Dental Consumer
Nothing kills a marketing budget faster than targeting the wrong people, not understanding dental consumer personas, and not having proper messaging for each persona.
Your audience is going to have deep beliefs challenged in this presentation. For their own benefit, Mark will statistically dissect what matters most and what matters least to dental consumers, when choosing a new dental home. The data comes from independent dental consumer research.
A new understanding will emerge. They will be able to identify the two halves of the dental market. Once identified, how to communicate with each half will be discussed and presented. Attendees will leave knowing how to alter their marketing on Monday morning, for a greater benefit to the practice.
Suggested Format: 3 hours; Lecture or Keynote (can be combined with other courses)
Suggested Audience: Dental Practice Owners, Stakeholders, Office Managers, or Marketing Directors
Mark Dilatush, CEO New Patients, Inc
Dentists want trustworthy, understandable, actionable, business knowledge.
Mr. Dilatush’s style is to deliver the basics first, in a fun, audience participation format. This finds common ground among audience members. Then, from this common ground, he elevates the entire room! This is true for all the programs.
In the 1990’s working with Dentsply/Infosoft, he traveled the country teaching advanced practice management and automation to various dental associations, study clubs, and user groups. This is where he discovered how he had to organize presentations to teach dentists about business (rather than clinical).
In the early 2000’s he toured the country with the late Sally Mckenzie (McKenzie Management). From the CDA South in Anaheim to the South Carolina Dental Association, dentists and teams benefitted from his fun, logical, sequential delivery.
Now, as CEO of New Patients Inc, he possesses a very rare combination of expertise in automated dental business processes, human dental processes, dental business analytics, advanced practice management principles, dental consumer analytics, and dental marketing automation/analytics.
He understands being a dentist is NOT easy. Mr. Dilatush’s passion is to make owning/running the practice more efficient, more effective, and less stressful for all his audiences.
Testimonials
“As a presenter myself on dental business topics, I can tell when the audience connects with me. They connect when they realize you are one of them. Mark has “walked the walk” in every aspect of the business of dentistry.
I have been in his audience and witnessed the connection and interaction myself. I definitely recommend Mark for your next event.”
Sandy Pardue
Classic Practice Resources
“There are speakers who you go to hear speak, and then there are those who, when they speak, you stop what you might be doing, and listen intently, ready to write down whatever wisdom they are about to give you. When it comes to managing a dental practice, and real-world dental marketing strategy and execution. Mark Dilatush is worthy of your undivided attention.”
David Boag, DDS
South Atlanta Dental
“Multitudes of dentists have benefited from the wisdom and integrity that Mark brings to every project. His thoughtfulness and sincere approach has aided scores of dentists in finding their path to greater dental success.”
Dr. Howard Farran
DentalTown & Townie Meeting
Partial List
Presentations
- CDA South Anaheim – Breakout
- South Carolina Dental Association – Main
- DentalTown Gathering (several years) Main & Breakout
- Excellence in Dentistry – Main
- Academy of Comprehensive Esthetics – Main & Breakout
Memberships
- Speaking Consulting Network (SCN) – Former member
- Academy of Dental Management Consultants (ADMC) – Former member
Author (Partial List)
- Dentistry Today
- Dental Economics
- Dental town
- Compendium